Benji’s Blog

Welcome to Cold Chronicles, our new series where we dissect and analyse some of the most famous and influential cold emails that have graced inboxes. Each week, we'll bring you a candid, down-to-earth examination of notable cold emails, from startup founders trying to get their big break, to seasoned executives sealing major deals. We'll explore how these seemingly simple messages...

We recently talked to a recruiter, admittedly off the back of a very spammy message. His ‘sales’ strategy was to send 50,000 emails per day and his measure of success was 1 new lead. One! That’s 49,999 inboxes that he just cluttered, all for one phonecall. If each person spent 5 seconds reviewing and deleting that message, that’s 70 work...

It doesn't matter how much love you put into an email, if the subject line isn't brilliant, then that email is never going to see the blue lights of a screen. Here are 20 golden tips that Benji uses every day to transform your email subject lines from overlooked to overbooked. The first mass marketing email was sent in 1978...

It's time to think more about the personality of the person you're sending to, and less about every email being a personal self expression. Here are Benji's top-tips to do just that. OK, that headline might be a bit harsh, but it got your attention…and it has a point. In the world of B2B sales, it’s time to think more...

Did you know that collectively, a staggering 103 trillion emails are sent worldwide every year? There are 4 billion daily email users, and this number is expected to climb to 4.6 billion by 2025. Moreover, despite the proliferation of messaging apps and social media platforms, 58% of people still check their email before anything else online! It's safe to say...

Sales teams are the lifeblood of any business, tasked with the crucial role of satisfying customer needs with suitable products. However, behind the scenes, sales reps face a myriad of challenges that can hinder their success, especially in B2B SaaS sales practices, where teams rely upon recurring revenue. From cold calling to record-keeping, salespeople often find themselves grappling with tasks...

In the buzzing world of B2B sales, customer experience is king. Did you know that 88% of customers believe that the experience with a company is just as critical as the products and services offered? That's right, it's not just about what you sell, but how you sell it. Indeed, 93% of customers will spend more with companies that offer...

In the realm of B2B sales, crafting effective cold outreach emails is a crucial skill that can significantly impact your success. It takes approximately 306 cold emails to generate one B2B lead, so cold emails can seem like a war of attrition when conducted poorly. Having sifted through the statistics and insights on B2B sales and cold email campaigns, let's...

In the bustling realm of B2B sales, it's no secret that your potential clients are spoilt for choice. However, if you can offer them tailored solutions, whether niche or otherwise, and demonstrate how you'll streamline their operational needs, they're far more likely to become not just customers, but loyal partners. This is where the magic of marketing funnels comes into...

When a warm lead ignites into a blaze of buying intent, you've reached a pivotal moment. It's not just about catching their eye anymore; it's about captivating their mind and winning their trust with a masterful blend of precision and personal touch. So, grab a cup of something comforting, and let's explore how to turn those warm embers into a...

In the world of B2B sales, email sequences are a game-changer. They are about crafting a series of personalised messages that guide prospects through the customer journey, ultimately leading to increased sales and customer engagement. In this article we will ask what exactly an email sequence is as opposed to cadence, how you can decide your own cadence and sequence,...

For C-level executives to take you seriously, you need to understand the issues they face. They play strategic roles within organisations and make company-wide decisions. Given that 57% -70% of the buying decisions in B2B are made before buyers even talk to a company and their sales team, and the C-suite spends less than 2% of their time with vendors,...

B2B sales can be a complex and challenging process, and having an effective sales methodology in place can make all the difference. While you may have an effective sales process encapsulating the steps you take to move a potential customer through your sales funnel, methodologies serve as roadmaps to guide your sales team, a broader philosophy or set of practices...

In the fast-paced world of B2B sales, email remains a cornerstone of effective communication and marketing strategies. However, the difference between an email that converts and one that languishes unread in an inbox often hinges on subtle nuances in how the email is crafted and delivered. Common pitfalls can significantly undermine the effectiveness of your email campaigns, leading to missed...

In the dynamic and competitive world of B2B sales, crafting cold emails demands precision, creativity, and a deep understanding of your prospect. A study by Convince & Convert reveals that 35% of recipients open emails based on the subject line alone, underscoring the importance of composing personalised messages that resonate with prospects, capture their interest, and compel them to take...

Sales Development Representatives (SDRs) face a multitude of challenges in their roles, from managing low-quality leads to maintaining personalisation at scale. With a staggering 83.4% of SDRs failing to consistently meet their quotas, it's clear that addressing these pain points is crucial for success in the competitive B2B landscape. This article looks at 12 SDR pain points, advising for strategic...

In B2B SaaS sales, objections are an inevitable part of the process. Objection handling is when the concerns of the prospect about the offer are dealt with successfully so that the deal can go ahead. How sales professionals handle these objections can significantly impact their success rates. Some salespeople are encouraged to argue or disagree with the prospect, but this...

In the world of B2B sales, the game has evolved from the classical economics of Adam Smith to a more nuanced approach that blends psychology and behavioural science. A Gallup report titled "The Next Discipline: Applying Behavioral Economics to Drive Growth and Profitability" suggests that up to 70% of our economic decision-making is driven by emotion, not rationality.  When it...

We’ve seen a great deal of uncertainty regarding the future of the ‘XDR’ and what AI development will look like for sales professionals. The SDR (Sales Development Representative) is the term generally used for inside sales representatives who deal with inbound leads, whereas the BDR or business development rep is tasked with outbound; commonly XDR is used as a catch-all...

Yesterday, C3.ai stock came in above expectations, and Chief Executive Thomas M. Siebel noted, in no uncertain terms, “Our federal revenue grew by more than 100% for the year. The interest we are seeing in our generative AI applications is staggering." The number of AI companies has increased by over 600% over the last 10 years, and the UK AI...

Sales and marketing misalignment often refers to conflicting team goals and priorities. The sales team is typically focused on hitting quarterly targets and closing deals, while marketing aims for longer-term goals like building brand awareness and generating qualified leads. There are a lot of different ways this tension might arise. Issues such as: 🎯 Mismatched Goals and Metrics 🗣️ Poor...

In 2024, the challenge isn't just to capture attention—it's to sustain engagement, build trust, and ultimately convert prospects into loyal customers. Traditional sales techniques often emphasize the "what" of the pitch, which includes product features, specifications, and cost-benefit analyses. While these elements are undeniably important, they overlook a subtler yet equally critical aspect: the "how" of the communication. This is...

Personalization has long been the industry standard in B2B. Moreover, according to a recent study by Salesforce, 62% of B2B buyers expect vendors to personalize their offers based on their needs. In comparison to B2C, the sales process is longer and more complex, the services are more complex, and B2B buyers are more ‘rational’ and long-term than consumers. According to...

In the world of B2B sales, hooks are not just mere conversation starters; they are the catalyst that determines whether a prospect is intrigued or indifferent. Each word, punctuation mark, and statistic must be viewed as a crucial piece of a meticulously constructed puzzle, designed to foster engagement. The goal is clear: to captivate, capture, and convert. With the right...

Where attention goes, energy flows, and earning the right to your prospect’s time in a busy inbox has never been more challenging. Crafting the perfect cold email is a bit of an art form, one that I’ve honed over years of practice. The anatomy of a perfect sales email toes the line between earning the prospect’s attention, relating to them,...

Have you ever signed up to receive emails from a company and noticed how they start addressing you by your name and slowly entice you to purchase things you’ve looked at on their website? That’s the magic of an email sequence. As a B2B executive, I’ve found that mastering the art of email sequences can significantly enhance my marketing operations...

Imagine receiving an unsolicited email from a recruiter whose strategy involves sending 50,000 emails daily, all to secure just one lead. This means 49,999 inboxes are cluttered for a single phone call. If each recipient spends five seconds reviewing and deleting that message, it equates to 70 work hours wasted. And even when that one lead is found, there’s no...

Behaviour-triggered lead nurturing has emerged as a powerful strategy - it is based on the idea of sending them down the funnel in a way that is tailored to their needs, based on how they behave on-site – which pages they visit, what content they look at or search for. It's a method that has transformed how companies guide prospects...

Let's face it: B2B sales outreach can be a real headache. Here are the common pain points that make sales professionals want to pull their hair out: Time-consuming research Ineffective personalisation Inconsistent follow-ups Low engagement rates Enter Super Benji: Your AI-powered sales sidekick that's here to save the day (and your sanity)! How Super Benji Transforms Your Sales Process Hyper-Personalisation...

Let's face it: cold outreach can be a real challenge. You're trying to drum up new business, but it often feels like you're shouting into the void. Sound familiar? Don't worry, you're not alone. Let's explore why automating your cold outreach might just be the game-changer you need. You're at your desk, crafting the perfect email to a potential client....

When it comes to B2B sales, the sales process is longer and more complex than in B2C, the services more complex, and the B2B buyers are more ‘rational’ and long-term than consumers. This all points to the fact that personalisation, which could be more elaborately termed ‘building personal relationships and sculpting individualised purchasing experiences’, is a key to B2B sales,...

As we navigate the complex and ever-changing landscape of B2B marketing, it's more important than ever to stay ahead of the curve and anticipate the trends that will shape the future. This not only ensures that your marketing strategies remain relevant and effective, but also provides a competitive edge in a saturated market. Here are the top 10 trends that...

Let's face it: cold outreach can be a real challenge. You're trying to drum up new business, but it often feels like you're shouting into the void. Sound familiar? Don't worry, you're not alone. Let's explore why automating your cold outreach might just be the game-changer you need. You're at your desk, crafting the perfect email to a potential client....

In the vast and often unpredictable sea of lead generation, quality trumps quantity. The salesperson is like a seasoned fisherman sorting through his catch, pawing through nets of fish to find the prime catch. At a certain point, the fisherman hasn’t the time to sort through hundreds of catches every day, and has the luxury of being selective about the...