Terms & Conditions
Effective Date: 4th June 2026
1. Introduction
1.1 These Terms and Conditions (“Terms”) govern your use of the “Super Benji” software, self-service platform, and managed outbound messaging service (collectively, the “Services”), provided by Super Benji Limited, a company registered in England and Wales with company number 15355853 and registered office at 2 Harefields, Oxford, OX2 8NS (“Super Benji”, “we”, “us”, or “our”).
1.2 By subscribing to or using the Services, you (“Customer”, “you”, or “your”) agree to be bound by these Terms, together with any separate agreement, statement of work, or order form entered between you and us (“Principal Agreement”).
1.3 If any conflict arises between these Terms and a Principal Agreement, the Principal Agreement shall prevail to the extent of the conflict.
1.4 These Terms apply to business customers only, and not to consumers.
2. Definitions
2.1 “Affiliate” means any entity that controls, is controlled by, or is under common control with a party.
2.2 “Bespoke or Enterprise Campaign” means a campaign delivered through our managed service process, configured collaboratively between you and us outside of the Self-Service Platform.
2.3 “Customer Data” means all data, content, lists, instructions, and materials you provide or transmit to us, including any Personal Data. It does not include Prospect Data sourced by Super Benji.
2.4 “Prospect Data” means Personal Data relating to Prospects sourced by Super Benji from licensed third-party providers or publicly available sources and made available to you via the Services.
2.5 “Go-Live Date” has the meaning given in Clause 6.
2.6 “Initial Term” means the initial subscription period agreed between us (monthly, annual-monthly, or any other plan length offered on our website or agreed in writing) beginning on the Go-Live Date.
2.7 “Monthly Prospect Allowance” means the maximum number of Prospects that may be messaged per full calendar month under your Subscription Plan, as specified in Clause 3.
2.8 “Personal Data” has the meaning given in the UK GDPR.
2.9 “Prospects” means third-party individuals or organisations you authorise us to contact on your behalf.
2.10 “Renewal Term” means any renewal of the subscription after the Initial Term.
2.11 “Self-Service Campaign” means a campaign configured and launched by you directly via the Self-Service Platform.
2.12 “Self-Service Platform” means the web-based platform made available by Super Benji that allows Customers to configure, launch, and manage outbound messaging campaigns independently.
2.13 “Software” means the Super Benji platform, tools, dashboards, automation systems, Self-Service Platform, and AI systems made available to you.
2.14 “Subscription Plan” means the subscription tier and commitment length you select, as stated on our website or otherwise agreed with you. Each Subscription Plan specifies a Monthly Prospect Allowance.
3. Our Services
3.1 Super Benji provides two modes of delivery: (a) a Self-Service Platform through which Customers may independently configure and launch campaigns; and (b) a managed outbound messaging service for Bespoke or Enterprise Campaigns, where Super Benji configures and executes campaigns on your behalf.
3.2 Your Subscription Plan determines your Monthly Prospect Allowance, that is, the maximum number of Prospects that may be messaged per full calendar month. The Monthly Prospect Allowance is a ceiling, not a guarantee. Actual volumes may be lower depending on the factors set out in Clause 8.
3.3 A monthly subscription does not require a campaign to be run in every calendar month. Unused Monthly Prospect Allowances do not carry over to subsequent months and are not refundable.
3.4 For Bespoke or Enterprise Campaigns, campaign configuration — including messaging, templates, profiles, industries, channels, and tone — will be agreed between you and us in writing, via documentation, or via approved communication channels.
3.5 We may use email, LinkedIn, or other channels to execute campaigns. The specific channels depend on your configuration, inbox health, platform restrictions, and technical constraints.
4. Self-Service Platform
4.1 The Self-Service Platform enables Customers to configure, launch, and manage campaigns without Super Benji review or approval. You are solely responsible for all campaign settings, messaging, targeting, and any communications sent via the Self-Service Platform.
4.2 By launching a campaign via the Self-Service Platform, you confirm that you have reviewed the example messages provided, approved the overall messaging approach, and accept that subsequent messages will be generated automatically and sent without further review. You accept full responsibility for all messages sent on your behalf.
4.3 Super Benji does not review or pre-approve individual messages before they are sent, whether via the Self-Service Platform or managed campaigns. You will have the opportunity to review a limited number of example messages before a campaign launches. By approving those examples and proceeding, you acknowledge that: (a) remaining messages will be generated automatically by AI; (b) AI-generated content may contain inaccuracies; and (c) responsibility for all content sent rests with you. See Clause 17.
4.4 Self-Service Campaigns may be cancelled at any time without notice, subject to Clause 10.3. Cancellation stops future charges, and you can select whether to pause all sending immediately, or continue to send until the end of your subscription. Cancellation does not recall messages already sent. No refund is due for any portion of the Monthly Prospect Allowance which remains unused.
5. Licence and Use of the Software
5.1 Subject to these Terms and timely payment of all fees, we grant you a non-exclusive, non-transferable, non-sublicensable licence to access and use the Software for your internal business purposes during your active subscription.
5.2 You must not (and must not allow others to): copy or modify the Software; reverse engineer or attempt to derive source code; use the Software to build a competing service; use the Services unlawfully; attempt to bypass security mechanisms; or interfere with the operation of the Services.
5.3 You are responsible for the actions of anyone using your account credentials.
6. Subscription Plans, Fees, VAT and Price Changes
6.1 Your Subscription Plan, pricing, and Monthly Prospect Allowance are those shown on our website at the time of purchase or otherwise confirmed to you in writing. Where there is conflict, written communication supersedes website information.
6.2 We offer the following subscription term lengths: monthly; annual; and other time periods that may be offered on our website from time to time.
6.3 All prices shown on our website, in these Terms, and in any communication are exclusive of VAT. VAT will be added at the applicable rate.
6.4 Prices are per user unless otherwise stated. One “user” means one individual human being using their own: (a) personal or named email inbox, and (b) personal LinkedIn account. You may not mix email and LinkedIn accounts belonging to different individuals. Use of generic inboxes (e.g. info@gmail.com) is discouraged and may reduce effectiveness.
6.5 Unless otherwise agreed, payment is collected via Stripe on or shortly after the Go-Live Date. This date becomes your billing anniversary.
6.6 If Stripe payment fails for any reason, we may issue an invoice for the outstanding amount, payable within 14 days.
6.7 We may adjust our standard pricing from time to time. Changes do not affect fees already committed for the current Initial Term. Price changes may apply to Renewal Terms with 30 days’ notice. You may cancel in accordance with Clause 10 if you do not accept the new price.
7. Go-Live Date and Start of Subscription
7.1 Your subscription begins on the Go-Live Date.
7.2 The Go-Live Date is the earliest of: (a) the date you first subscribe via the Self-Service Platform; (b) the date we purchase domains on your behalf and begin warming them up; (c) three working days before we send you a Prospect list for review (for managed campaigns); or (d) the date we first start sending messages on your behalf.
7.3 The Initial Term begins on the Go-Live Date.
8. Domains and Email Infrastructure
8.1 To protect your primary domain and improve deliverability, we may register and manage additional domains for outbound messaging. This is only offered as part of our Bespoke and Enterprise plans
8.2 Unless agreed otherwise in writing, domains purchased for campaign use are owned and controlled by Super Benji Limited.
8.3 Upon termination, you may request to acquire any domain used specifically for your campaigns. Subject to registrar limitations and our discretion, we may transfer ownership at a fee of £499 + VAT per domain. We may refuse transfers for shared or sensitive domains.
9. Inbox Health, Deliverability, and Messaging Volume
9.1 You are solely responsible for your inbox reputation, domain health, DNS settings, mail configuration, and compliance with your email provider’s policies.
9.2 We are not liable for any negative impact on your inbox or domain reputation, including blocks, throttling, spam foldering, or blacklisting.
9.3 We may run inbox health tests and offer advisory recommendations, but cannot guarantee inbox outcomes or deliverability.
9.4 Your Monthly Prospect Allowance is a maximum figure. Actual volumes sent may be lower, without refund, if: inbox health is poor; you delay approval of information or content; you request messaging changes mid-campaign; you request campaign pauses; platforms impose sending limits; or we determine that sending may violate law or platform policy.
9.5 Review of example messages (all campaigns): before a campaign launches, we will provide you with a limited number of example messages for review. You have up to 7 days to provide feedback on those examples. If you do not respond within 7 days, the examples are deemed approved and the campaign may proceed. Approval of example messages constitutes acceptance of the overall messaging approach; individual messages will thereafter be generated and sent automatically without further review.
9.6 Mid-Campaign Change Fee (Bespoke or Enterprise Campaigns only): if you request that messaging stop early, or you request entirely new messaging for a list already in progress, we may implement this for £199 + VAT. If new Prospects are required, these are charged at £1.50 + VAT per Prospect. Fees will always be confirmed upfront. This fee does not apply to Self-Service Campaigns, which may be modified or cancelled at any time under Clause 4.4, subject to the functionality of the platform.
10. Customer Responsibilities
10.1 You remain responsible for compliance with all applicable laws governing your use of the Services and your outbound communications, including data protection laws (UK GDPR, PECR), marketing laws, and any industry-specific regulations. Where Super Benji supplies Prospect Data, responsibility for lawful use of that data in outbound communications rests with you as an independent Controller.
10.2 Where Super Benji provides Prospect Data, we represent that we have sourced it from reputable licensed providers or publicly available sources and have used reasonable efforts to ensure it was obtained lawfully. However, we do not guarantee the consent status or contact preferences of any individual within that data.
10.3 Once Prospect Data is made available to you via the platform, you become an independent Controller of that data. You are responsible for ensuring your use of it — including any outbound communications — complies with all applicable laws, including UK GDPR, PECR, and any equivalent regulations.
10.4 Where you provide your own Customer Data (including prospect lists), you are solely responsible for its accuracy, legality, and the lawful basis under which it was collected.
10.5 You must provide timely approval of example messages, Prospect lists, and campaign configuration before a campaign launches. Once a campaign is live, messages are generated and sent automatically.
10.6 You must provide and maintain required credentials and access for email, LinkedIn, or other channels.
11. Cancellations, Termination, and Suspension
11.1 Monthly plans: you may cancel at any time with 14 days’ written notice.
11.2 Annual or longer plans: you may cancel with one month’s written notice, effective at the end of the current Initial Term or Renewal Term.
11.3 You remain liable for all fees for the full Initial Term, regardless of whether you launch any campaigns during that period.
11.4 Self-Service Campaigns may be cancelled at any time without notice. Cancellation stops future payments only; no refund is due for allowances already used.
11.5 Bespoke or Enterprise Campaigns may be cancelled at any time with 14 days’ written notice to Super Benji. You remain liable for any fees or costs incurred prior to the end of the notice period.
11.6 Either party may terminate immediately for material breach not remedied within 14 days.
11.7 We may suspend Services if payments remain overdue for 14 days, or if we reasonably suspect unlawful use or risk to our systems.
11.8 Upon termination, all licence rights cease and outstanding fees become payable.
12. Intellectual Property
12.1 All IP in the Software, Services, systems, documentation, tools, and models remains owned by Super Benji or our licensors.
12.2 You retain ownership of Customer Data that you provide to us. You grant us a licence to process that Customer Data solely as needed to provide the Services to you.
12.3 Prospect Data sourced by Super Benji remains the property of Super Benji and/or its data providers. You may use Prospect Data for your own ongoing sales and marketing activities, including storing it in your CRM and using it for re-engagement campaigns. You may not resell or transfer Prospect Data to any third party. All use of Prospect Data must comply with applicable data protection laws, including UK GDPR and PECR.
12.4 You may use content and data we generate on your behalf for your own internal sales and marketing purposes.
13. Data Protection
13.1 This clause covers two distinct data flows:
13.1 (a) Customer Data (provided by you): Where you provide Personal Data to Super Benji, you are the Controller and Super Benji acts as your Processor. We will process such data only on your documented instructions, implement appropriate technical and organisational security measures, and ensure all personnel are bound by confidentiality obligations.
13.1 (b) Prospect Data (sourced by Super Benji): Where Super Benji sources and supplies Prospect Data to you, Super Benji acts as an independent Controller in respect of that data. Super Benji sources Prospect Data on the basis of legitimate interests, having assessed that the use of such data for B2B outbound sales and marketing purposes is unlikely to override the reasonable expectations of the individuals concerned. Once Prospect Data is made available to you via the platform, you become an independent Controller and are solely responsible for ensuring your subsequent use of that data has a valid lawful basis under applicable law.
13.2 As Processor of Customer Data, Super Benji will: (a) process Personal Data only in accordance with your written instructions; (b) implement appropriate security measures proportionate to the risk; (c) ensure that authorised personnel are subject to confidentiality obligations; (d) assist you in responding to data subject rights requests to the extent reasonably practicable; and (e) delete or return Customer Data upon termination as agreed.
13.3 We may engage approved sub-processors to assist in providing the Services. We will ensure sub-processors are subject to data protection obligations equivalent to those in these Terms. A list of current sub-processors is available on request.
13.4 We will notify you without undue delay upon becoming aware of a Personal Data breach affecting Customer Data or Prospect Data made available to you.
13.5 Both parties acknowledge their respective obligations to Prospects under UK GDPR Articles 13 and 14, including transparency obligations. Where Super Benji sources Prospect Data, Super Benji will use reasonable efforts to ensure appropriate notices are in place at the point of data collection. Where you use Prospect Data to send outbound communications, you are responsible for compliance with PECR and any equivalent regulations governing electronic marketing.
13.6 A separate Data Processing Agreement may be entered into between the parties to supplement or replace this clause. In the event of conflict, the Data Processing Agreement shall prevail.
14. Confidentiality
14.1 Each party must keep the other’s Confidential Information confidential and use it only to perform obligations under these Terms.
14.2 Confidentiality does not apply to information that is public, independently developed, previously known without restriction, or lawfully obtained from a third party.
14.3 Disclosure is permitted if required by law, provided reasonable notice is given where lawful.
15. Service Levels and Support
15.1 We will use reasonable endeavours to keep the Services available but do not guarantee uninterrupted or error-free operation.
15.2 We aim to respond to support requests within three working days. This is a target, not a contractual SLA.
15.3 We may perform maintenance from time to time, which may temporarily affect availability.
16. Disclaimers and No Guarantee of Results
16.1 Outbound messaging results depend on many external factors.
16.2 We do not guarantee: any minimum number of replies, leads, meetings, or conversions; that messages will be delivered, opened, or read; or any business outcomes.
16.3 AI-generated messages may contain inaccuracies, unintended statements, or unsuitable content. You will have the opportunity to review example messages before a campaign launches, but individual messages are generated and sent automatically thereafter without further review by you or Super Benji. By approving example messages and proceeding with a campaign, you accept full responsibility for all content subsequently sent on your behalf.
17. AI-Generated Content, Accuracy and Customer Responsibility
17.1 The Services use artificial intelligence (“AI”) and automated message generation technologies. AI outputs may occasionally contain inaccuracies, outdated information, unintended statements, hallucinations, or content that is inappropriate, defamatory, misleading, or otherwise unsuitable.
17.2 We do not guarantee the accuracy, legality, quality, or appropriateness of AI-generated content. You acknowledge that after approving example messages, all subsequent messages in a campaign are generated and sent automatically, and that you remain responsible for all content sent to Prospects regardless of whether you have individually reviewed it.
17.3 For all campaigns — whether Self-Service or managed — individual messages are generated by AI and sent automatically after you approve the initial example messages. By proceeding with a campaign, you accept full responsibility for all AI-generated content transmitted to Prospects.
17.4 You agree that Super Benji is not liable for any loss, damage, claim, cost, regulatory action, outcome, or consequence arising from AI-generated content or any communication sent on your behalf, except to the limited extent expressly stated under the Limitation of Liability clause.
18. Limitation of Liability
18.1 Neither party shall be liable for indirect, consequential, or special losses including lost profits, lost savings, loss of business, loss of data, or reputational harm.
18.2 Our total liability in any 6-month period is limited to the total fees paid by you in the 6 months preceding the event giving rise to the claim.
18.3 Nothing limits liability for death, personal injury caused by negligence, fraud, or any liability that cannot legally be limited.
19. Changes to These Terms
19.1 We may update these Terms from time to time to reflect changes to law, Services, or business practices.
19.2 Material changes will be notified to you. Continued use of the Services after the effective date constitutes acceptance.
19.3 If you do not accept changes, you may cancel in accordance with Clause 11.
20. General
20.1 These Terms and any Principal Agreement form the entire agreement between the parties.
20.2 These Terms are governed by the laws of England and Wales, and disputes are subject to the exclusive jurisdiction of its courts.
20.3 You may not assign your rights without our consent. We may assign to an Affiliate or successor.
20.4 If any clause is invalid, the remainder remains effective.
20.5 Failure to enforce a right is not a waiver.
20.6 Notices may be delivered by email or post to the most recent contact details provided.
Contact Details
For queries related to these Terms or the Software:
Super Benji Limited
46 Woodstock Rd, Oxford OX2 6HT
Website: https://www.superbenji.ai